Marketing Truth Serum

How A Gun Changed My Family For Ever

Creative Commons License photo credit: ForthDude

Now that I have your attention, you’re probably thinking, “Pshyea! Putting a gun to your head is crazy!”. You’re probably also thinking, “How could that possibly yield any good results, much less amazing ones?”

Am I right?

Well calm down because there was never a gun. Not a real one anyway. I’m talking about a figurative gun – a big shiny Dirty Harry 357 Magnum (figuratively speaking).

Picking Up The Gun?

Once upon a time I worked for someone else, just like most folks my age or any age for the matter. One day I woke up and decided that I’d rather put a gun to my head (remember we’re speaking figuratively here) than stay on the path I was on. It didn’t even look like a path. It was more of an assimilation line.

I’m sure you can picture it. It was like one of those cartoons where there’s a big conveyor belt with equally spaced drones on it. The belt  moves each drone forward until it’s perfectly aligned under some massive steel contraption that smashes down over it. A huge cloud of steam sprays out. The steel contraption raises, and presto, another drone is alive and awaiting orders.

I was on the conveyor belt.

It wasn’t a terribly hard job. The owners weren’t asses. In fact, I like them. The pay was decent for what I actually did (although I’ve always felt you should be paid more for “boredom hours”). My fellow workers were tolerable, at least until 5:oo rolled around. They mostly yapped about the government giving us the shaft, management giving us the shaft, the new guy giving us the shaft, how the guy that just got fired shafted us, beer goggles, beer:30, beer o’clock, and all sorts of other important topics.

This was plan A? It looked more like gun pointing in my face.

More of my individuality was slipping away with each minute I spent there.

Plan A needed to be switched for plan B.

Then a sledge hammer needed to be taken to plan A so there was no other plan but B. All that was needed was…

Plan B – Otherwise known as Excitement, Fear, Thrill, Terror, Determination, & Paralyses

We all have ideas that we know would be amazing if we acted on them. We know we could knock it out of the park if we tried. We’ve seen ourselves doing it a thousand times in our daydreams playing over and over throughout the day. Our imagination makes it seem so real that we can feel the excitement of achieving that success.

The problem is, we settle for the imagined excitement. It felt so real that it was enough to keep us content with our current state. At least it did for the next 24 hours until we start the process all over.

Some folks plan every single little detail needed to get started. Others have a general idea and that’s all they need.

Here’s the thing about Plan B. It’s scary as hell. It requires change. It’s filled with uncertainty. You have a 50% or more chance of failure. Some of your friends will think you’re insane. If your new venture is online, your family will probably think your doing something illegal. After all, all online business is shady, right?

Even if you’re a strong willed person, no one likes being the outcast of their family and friends. So how do you respond to the chance of realizing your true happiness and success?

Zilch, nothing, nada, pure paralysis and inaction. It’s too easy to stay “safe” with your current way of life. Besides, those daydreams seem so real you can taste them, and they’ve managed to fill the void for this long – most of the time.

Yet Another Final Straw

There will come a day when you’ve had enough (for the 10 millionth time). Maybe it’ll be a crappy day at the office. Maybe it’ll be a tragic event like a close friend or relative dying. Maybe it’ll just be an innocent look from your daughter. Maybe it’ll be all of the above, but that day will come.

The question is: What are you going to do?

Unfortunately, the answer is probably nothing. Why? Because no one is forcing you to do anything. (This is where the gun comes in)

I’m willing to bet that if someone was pointing a loaded gun at your head and told you that if you didn’t take action now they were going to blow your head off, you’d probably start making progress pretty damn fast.

Well… It might be time to grab your gun.

Locked, Loaded, & Taking Aim – Making Plan B the only plan

This is what it took for me to start reaching goals. I put a proverbial gun to my head and said there was no turning back. Plan B was now officially THE plan. There’s no need for any other plan because I was going to make this work. No more working for someone else. It was all up to me.

Most of the people thought it was crazy, and others tried to act cool about it. They didn’t get what I was doing at all – UNTIL they saw the results.

It was hard and scary, and it still is. Fortunately I’ve found the right mentors that I can relate to. I’ve found genuine folks that have been in my shoes and are willing to coach me through reaching my family’s success.

Are you willing to pick your gun?

Are you willing to say “My current path is killing my family’s future. It’s time for me to step up and make it happen”?

Are you scared shitless about it?

Think about what your family will look like in 5 years if you stay exactly the way you are now. Not much has changed, right? Now imagine the same in 10 years. Now 15 years. Anything looking different yet? Maybe one less kid in the house, and you finally got a new couch.

Now imagine your family in the same time frames but this time you’ve taken matters into your own hands. You put that proverbial gun to your head and decided that there was no turning back. You were going to make it work.

You’re probably imagining everything you’ve ever wanted. The house, the clothes, the creme brulee, and all the good stuff you expect with success. You’re probably also imagining pure disaster – bankruptcy, bad teeth, no family respect, etc. Basically your worst nightmare.

It’s unclear because it’s uncharted territory. That’s the exciting nature of business. In 5 years you could have everything you’ve ever dreamed of, or you could be making enough to finally kick the day job, or you could be picking up the pieces and starting from scratch again.

What is clear is that you and your family will never find out if you don’t take action.

Accountability & Hand Holding (the one that’s not holding the gun :-) )

This is scary stuff (You’re holding a figurative gun to your head for crying out load), but you don’t have go at it alone. Even those successful folks you look up to that do everything themselves still have people they turn to for support, advice, and accountability.

You need it too.

You’ve been avoiding your success for far too long! I know this can feel like you’re standing at the edge of a mine field, and that’s why I’m here to stand by your side and guide you through it. It’s time to let go of the imagined fears and instead have complete confidence that you’re building the successful future that your family can be proud of. And they will, when they experience the freedom and happiness you’re creating for them!

So are you ready to grab your guns and start rock’n? Then let’s do this!

{ 4 comments… read them below or add one }

Bhaskar

I pulled the same stunt yesterday.

In my case the gun is a post that on my blog that is sticky which has been seen by many of my friends and acquaintances on Twitter and Facebook and commented upon. I have deliberately spelled out my goals and my ass is on the line, and publicly at that.

I am still looking for ass kickers who will tackle me if I slide back as much as an inch.

Reply

Andy Fogarty
Twitter: @

Welcome Bhaskar! Nice to see you here :-)

Yea, If you want some serious motivation all you have to do is put yourself out there for all to see. Keep it up man, and let me know how I can help.

Reply

LaVonne Ellis

Lol, I’m in the middle of exactly that right now, having put myself out there for all to see with the #customerlove challenge. And I am having another oh-shit moment — as in, what do I do now? Resistance is digging in her heels, but people are waiting so I can’t back out now! *sigh* Off to discuss the situation with her right now. Thanks for the nudge.
.-= LaVonne Ellis´s last blog ..Day 5- How to generate a warm and fuzzy on LinkedIn No- seriously =-.

Reply

Andy Fogarty
Twitter: @

I love what you’re doing LaVonne! Keep plowing ahead and I can’t wait to see what happens in the next 23 days :-)

Reply

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