Marketing Truth Serum

How To Find Business Success And Gain Your Family’s Trust

Why does money matter to you?

Seriously though, why does money matter so much to you? Think past the whole “Well Andy, I need money to pay my bills. I need money to eat, send my kids to school, and buy a really big really flat crystal clear TV.” and definitely past “Well, I want to have the perfect business model and be a total success“.

What does yours look like?

Let’s go back to the “Well, I want to have the perfect business model and be a total success” for a minute. We all want to be successful. I’ve never met anyone who said that their main goal in life was to be as unsuccessful at business as possible. It just doesn’t happen. The problem is that those are just empty, almost cliche, words that are easily thrown around these days. Here’s a thought for you:

How much money does it take to be successful in business?

When I ask folks this question they usually just stand there looking like their brain’s going to explode from over thinking. When you really think about the question and try to answer it with an actual dollar amount, you can’t. Ok maybe you can. You’d probably say something like “$1,000,000.00. If I had a cool million bucks in the bank I’d be a success.” But would you? Is that money going to solve all life’s problems and cement your family name in history? Is that business going to make everything perfect? The answer is no, and here’s why:

Money doesn’t equal success (but I’m sure you knew that)

I’m sure that you don’t need me to tell you that. You’ve probably heard it a thousand times and you probably believe it for yourself. So why do so many still relate money to success?

We (the U.S. and probably most others) live in a culture that praises status, and status usually comes from being a success or being involved in some type of BIG business. We’ve been raised to believe that status is a result of having a lot of money at your disposal, and thus money equals success. It only takes about 10 minutes of watching the news or E! to find out that money and status don’t make you happy. If you’re not happy how can you consider yourself to be a success? If you’re not happy, how can you consider your business to be a success?

Now lets take a look into the future. Imagine yourself with a thriving business and as a total success. You’re probably imagining your family perfectly happy, having every need catered to. Your relationships with them are beautiful and they feel completely loved and cared for by you in every way.

Maybe you have incredibly bright, business savvy kids. Smart phones so smart they don’t even need you, and bank managers that send you gifts for no reason other than you’re you and they LOVE you. What kind of cars are you driving (or collecting)? Naturally, your clothes are only name brand, and by “name” I’m not talking about Old Navy. I’m betting that your kids are in most of those dreams. Excluding, of course, those “after hours” thoughts of your luva (hey Pidge ;-) ).

The future’s looking good isn’t it? Yea buddy, you know that’s right!

Crystal Balls, Arithmetic, & The (Not So Obvious) Obvious Truth

While we’re looking into our crystal ball at our glorious future, let’s perform a little test. Lets start taking away parts of our success vision. I realize yours will look different from the one I explained above, but I’m sure you’ll get the point here. Our goal is to be able to take away as many things as possible and still feel like our vision is one of success.

The Equation

  • Subtract the fancy cars – are you and the family still happy? Do you still consider yourself to be a success?
  • Subtract the fancy clothes – are you and the family still happy? Do you still consider yourself to be a success?
  • Subtract the bank managers – are you and the family still happy? Do you still consider yourself to be a success?
  • Subtract being catered to – are you and the family still happy? Do you still consider yourself to be a success?

What’s left so far

At this point we’ve taken away everything except the close family that feels totally loved in every way. If you were to lose all of your stuff today and only left with your family that completely loved, trusted, and supported you unconditionally, would you feel like a success? Do you think you would have the confidence and motivation to keep pushing forward?

Oh crap, not more math!

Now lets turn it all around. Let’s erase that wonderful family from the picture. The new image is one of having the clothes, the cars, the bank managers, the super duper Terminatorish smart smart phones, the money, and status. You have everything that you could possibly need or want.

Do you still feel like a success?

Here’s The Point

There isn’t a right or wrong answer here. The point is for you to think deep down about what is truly important to you. Is it stuff? Is it family? Is it a combination of both? How much do you need of each to feel like a success?

Here’s why is this so important.

Once you decide what your version of success is you can ignore everything else. You won’t have to worry about trying to make a million dollars if your idea of success only requires $4,000 a month. Money isn’t bad. I’m not going to lie and say that I don’t want a lot of it. But when I visualize my version of success, money isn’t what I see.

I’m sure that this will bring on few different opinions in the comments, and that’s great. That means you’re thinking.

The other point

Being an entrepreneur is hard, especially if you’re doing from home. It’s 20x the work of just having a job. I can’t tell you how many times I’ve heard, “Oh, well you’re just taking the easy way out because you’re lazy and don’t want a real job.”. Yea part of that’s true and the other part makes me want to turn them into a human pretzel. I don’t want what they consider as a “real” job, and if you’re a regular Entrepreneurial Daddy reader you probably don’t either.

The lesson above is extremely important if you’ve jumped ship and decided “I’m not working for you anymore. I’m doing my own thing.” You have to be perfectly clear on what you need. It’s going to be ridiculously hard in the beginning. Not just the work load, but the money (or lack thereof), the emotions that come with that, and maintaining the support and confidence of your family.

I’d like to say that I’m making 5 figures every month or even in the high 4 figures, but I’m not. However, we also have everything that we need when we need it. Yes, it’s my goal to have those big months but the foundation I’m building around my wife and two amazingly smart little girls is more important to my vision of success. Both my wife and I have businesses that not only give us great pleasure, but allow us to be with our girls, make our own schedules (within reason), and pay the bills.

Are some months harder than others? Yes, but that’s just part of it and every month our businesses grow.

I can honestly say that growing a business while still keeping my focus on my family has been the hardest thing I’ve ever done. I’m sure that many of you feel the same. It’s difficult when all you want to do is build your business as fast as you can. You feel guilty because you’re either not giving your loved ones the attention they need or you’re not spending as much time working on your business as you think you should. You feel like you’ve let your family down because all of sudden that extra $19 to eat at Chick-Fil-A with the kids last weekend made a big difference in this weeks groceries.

I’ve been there and know how you feel.

If any of this sounds familiar, lets talk. There’s no catch, no fees, and I’m not going to ask you to give me a percentage of you’re first years sales. The fact is, I’ve been thinking a lot about a quote from Zig Ziglar:

“You can have everything in life you want, if you will just help other people get what they want.”

So I guess you could say that I do have selfish reasons for wanting to talk, but I absolutely believe this to be true.

I’m totally serious about the talking to you part. I wish I’d had someone to talk to about all these things a long time ago when I trying to figure out how my business fit into my life. I actually hired a business coach for a while, but he spent so much time coaching others that his marriage was in shambles and his son hated him. Go figure.

So here’s the deal. If you just need to talk, call me.

If that seems too personal. Sign up for Thrive Weekly. It next best thing to one-on-one coaching with me, and it’s completely free.

{ 13 comments… read them below or add one }

Dustin | Engaged Marriage

Fantastic post, Andy. I am currently in the dangerous straddling world of doing a full-time “normal” career and building online businesses. To top it off, we just had our third baby last week (she’s darn cute, if I may say so).

But you know what? It works for us because I try really damn hard to make it work and make sure my family always knows they’re first priority amidst all the craziness. I definitely fail at times, but on balance things are going pretty well in our family…oh, and the money is fine, too!

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Andy Fogarty
Twitter: @

Thanks Dustin. Yea you definitely have your hands full :-)

We all fail at times. As long as we use those mess ups to learn and become better, I’d say they’re worth it. One of the things I’ve enjoyed lately is seeing the many places folks are in their biz/family life and how the manage it all. It’s awesome to hear that you guys are doing great and loving every minute.

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Eric Phillips

I’ve spent too much time defining success in my life by a promotion or salary. This has led to nothing but frustration and anxiety. I’m with Dustin, I have three kids and I’m trying to build an online business while working a full-time job. At this point in my life, I would give up salary in order to leave the corporate world. I’m heading in that direction, but I need to build my business and decrease my personal debt load first.
.-= Eric Phillips´s last blog ..What Kind of Story Do I Want To Live =-.

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Andy Fogarty
Twitter: @

It’s important that you develop a plan with achievable goals. It’s easy to say “I need to build my business” and not really get anywhere because that goal can go on forever. Look deep down and decide what it is that you want your business to look like and start taking small steps to get there. Even it’s just paying off one small debt at a time. The main thing is to start building some momentum. It only takes a little to start a snowball effect.

Thanks Eric.

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Tracy

You and I have talked long on this subject, my friend, and have much more to say about it, I’m sure, but I must say you’ve really nailed it here.

The “money+trappings-family” equation really throws the whole issue into sharp relief; I’m sure we all know (or have been!) those people for whom the struggle to financial success has cost them the very family they were seeking to provide for, and it’s a sad and sorry tale.

An interesting point raised by Eric’s comment is the difficulty in transitioning from the old model of success to a newer, more holistic family-friendly model; the banks (unlike your gift-giving fantasy) are not interested in supporting people to achieve their dreams, just their repayments. Good luck with it, Eric – hope you get a handle on your debt load soon, so you can put your personal focus into creating a life that works for you and your family. :)

Finding the balance, meeting your commitments, having people understand what it is you are trying to do; it’s a big challenge, but all the more reason that some of us should break the ground, lead others through the rough spots, and wave a flag to say “This way…it CAN be done!”

Love to see you leading the way. You know I’ll be Skyping you. :)
.-= Tracy´s last blog ..This is NOT the New Look!Edited to add- OK- it IS! =-.

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Andy Fogarty
Twitter: @

Hey Tracy! Yes ma’am we have talked a lot about this, and we have much more to cover. I’m really excited about this “thing” that’s sort of silently creating itself. I’m looking forward to our next Skype action :-)

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Kristin (Wanderlust)

What a wonderful philosophy. I love the idea of helping others in order to achieve our own ends. I absolutely agree with that. It’s almost like it opens a flow of energy so that things come to us more easily. Good for you. I’m sure you’ll meet with lots of success in your life, however you define that.
.-= Kristin (Wanderlust)´s last blog ..Me and Glenn Beck God dammit =-.

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Andy Fogarty
Twitter: @

Thanks Kristin. You really can’t go wrong with a good Ziglar quote. He’s been a huge inspiration to me in so many ways.

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Dean Saliba
Twitter: @

My family don’t trust in what I do. They think I spend the day messing about online playing games. :(
.-= Dean Saliba´s last blog ..Recycling Old Content =-.

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Andy Fogarty
Twitter: @

Dean, I’m sorry hear that. I know that definitely makes it harder to want to push on. Try sitting down and showing them what you do. At the same time, set some smaller achievable goals and include your family in those goals. When you start reaching those goals it could give them a change of heart. It makes a big difference to the family when they see that you’re making headway in your business that includes them.

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@TheGirlPie

Gee Andy, what a swell post worthy of all that work it took.

I’m not your target reader, but I am a fan and your online pal, so this was my first visit to your blog. You make sense in the way really good writing on a focused point can: this “defining success” question (where “money” is the stand in for whatever rating) applies in several other areas of life, too.

While in some industries, a person’s quote is the exact and exclusive definition of their (changing) success in that field (a movie star’s rate quote comes to mind), you’re speaking of success as a self-defined term and I really grok that perspective.

It’s that Zig Ziglar quote that will stick with me, and your kind offer to get on the horn if someone needs to talk. A lovely way to walk Zig’s talk ~!

Keep up the good works,
~GirlPie

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Andy Fogarty
Twitter: @

@TheGirlPie, you offer up well written, excellent comments. I’d argue that you ARE one of my target readers ;-)

I know I’ve already said this, but Ziglar is a huge influence on me. I’ve listened to his stuff for a very long time off and on, but it’s only been recently that I’ve really discovered how to translate a lot of his teachings in my life as a whole.

You should definitely go check him out. Just Google “Zig Ziglar quotes” and you’ll get some good stuff.

Always nice to see ya ma’am!

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Elizabeth Cottrell

Wow, Andy, this post got my attention on several levels, but two primarily:
1) You used my favorite quote from my favorite motivational speaker, Zig Ziglar. It is at the heart of my blog reflections on the Power of Connection and, I believe, it is at the heart of what social media, at its best, can be.

2) You have also touched on the importance of introspection or, as I call it in my blog, Connection with Self. Some dismiss energy spent on this essential connection to be selfish or even hubristic, but I maintain that until we know ourselves…what makes us happy, what makes our heart sing, what motivates us, scares us, and challenges us…we cannot harness our full potential. I’ll be pointing my readers to this post for the exercise you have beautifully crafted to help someone gain clarity about what’s important for THEM. My last blog post, in fact, shares thoughts from some great people about the importance of knowing yourself.

Thank you, for this honest and very, very important post.
.-= Elizabeth Cottrell´s last blog ..Self-Connection in the words of others =-.

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